آموزش تدوین برنامه بازاریابی (Marketing Plan) - آخرین آپدیت

titleAnalysis Analysis

• titleIntroduction to The Marketing Plan. Introduction to The Marketing Plan.

• titleThe marketing plan: interview with Veronica Santos. The marketing plan: interview with Veronica Santos.

• titleThe Marketing Plan definition. The Marketing Plan definition.

• titleObjectives and structure of The Marketing Plan. Objectives and structure of The Marketing Plan.

• titleThe 4 main parts of a marketing plan. The 4 main parts of a marketing plan.

• titleCritical elements of the external analysis. Critical elements of the external analysis.

• titleCritical elements of the internal analysis. Critical elements of the internal analysis.

• titleThe SWOT Matrix. The SWOT Matrix.

• titleThe Nissan Leaf case. The Nissan Leaf case.

• titleHow to complete assignment 1: analysis. How to complete assignment 1: analysis.

titleMarketing Strategy Marketing Strategy

• titleIntroduction to marketing strategy. Introduction to marketing strategy.

• titleWhat is marketing strategy? What is marketing strategy?

• titleMarketing strategy definition. Marketing strategy definition.

• titleFinancial and non financial objectives. Financial and non-financial objectives.

• titleThe customer attraction vs customer retention dilemma. The customer attraction vs customer retention dilemma.

• titleIdentifying the best target segment for your product or service. Identifying the best target segment for your product or service.

• titleHow to identify the best positioning for your product or service? How to identify the best positioning for your product or service?

• titleHow to complete assignment 2: marketing strategy. How to complete assignment 2: marketing strategy.

titleMarketing Mix Implementation Marketing Mix Implementation

• titleIntroduction to Marketing Mix Implementation. Introduction to Marketing Mix Implementation.

• titleMarketing mix definition: short term and tactics vs long term tactics. Marketing mix definition: short-term and tactics vs long-term tactics.

• titleDeciding product strategy: the product lifecycle. Deciding product strategy: the product lifecycle.

• titleDeciding product strategy: product levels. Deciding product strategy: product levels.

• titleDeciding product strategy: branding strategy. Deciding product strategy: branding strategy.

• titleAn interview with Martin Boehm. An interview with Martin Boehm.

• titlePricing strategy. Pricing strategy.

• titleDistribution channels: interview with Maria Teresa Aranzabal. Distribution channels: interview with Maria Teresa Aranzabal.

• titleDistribution channel strategy. Distribution channel strategy.

• titleIntegrated communication strategy: an interview with Eda Sayin. Integrated communication strategy: an interview with Eda Sayin.

• titleHow to build an integrated communication strategy: part 1. How to build an integrated communication strategy: part 1.

• titleHow to build an integrated communication strategy: part 2. How to build an integrated communication strategy: part 2.

• titleHow to complete assignment 3: marketing mix implementation? How to complete assignment 3: marketing mix implementation?

titleExpected results Expected results

• titleIntroduction to expected results. Introduction to expected results.

• titleInterview with Luis Rodriguez Baptista. Interview with Luis Rodriguez Baptista.

• titleThe expected results definition. The expected results definition.

• titleMetrics for financial objectives. Metrics for financial objectives.

• titleMetrics for non financial objectives: brand awareness Metrics for non-financial objectives: brand awareness

• titleMetrics for non financial objectives: social media brand. Metrics for non-financial objectives: social media brand.

• titleMetrics for strategic objectives. Metrics for strategic objectives.

• titleMetrics for customer objectives. Metrics for customer objectives.

• titleThe Marketing Plan budget. The Marketing Plan budget.

• titleHow to complete assignment 4: expected results? How to complete assignment 4: expected results?