آموزش اصول و مبانی روابط عمومی - آخرین آپدیت

Writing the Press Release Writing the Press Release

• Introduction to the Nuts and Bolts of PR Introduction to the Nuts and Bolts of PR

• Introduction to Week 1 Introduction to Week 1

• Inverted Pyramid Inverted Pyramid

• Writing the Press Release Writing the Press Release

• Associated Press Style Associated Press Style

• What is news? What is news?

Pitching Stories Pitching Stories

• Introduction to Week 2 Introduction to Week 2

• What is a pitch? What is a pitch?

• Writing the Pitch Writing the Pitch

• Pitching Journalists Pitching Journalists

Staying “On Message” Staying “On Message”

• Introduction to Week 3 Introduction to Week 3

• It All Matters in PR It All Matters in PR

• PESO Model PESO Model

• Strategic Communication Strategic Communication

Influencers Influencers

• Introduction to Week 4 Introduction to Week 4

• Influencers Influencers

• Identifying and Vetting Influencers Identifying and Vetting Influencers

• Specialization Wrap Up Specialization Wrap Up