آموزش بوت کمپ نهایی ۱۰۰ روزه گوگل ادز و مایکروسافت ادز - آخرین آپدیت

سرفصل ها و درس ها

روز 1 - درباره دوره Day 1 - About the Course

• مقدمه Introduction

روز 2 - مقدمه‌ای بر تبلیغات پولی Day 2 - Introduction to Paid Advertising

• درس 1 - تکامل تبلیغات Lesson 1 - Evolution of advertising

• درس 2 - موتور جستجو، بازاریابی موتورهای جستجو و جستجوی پولی چیست؟ Lesson 2 - What is Search Engine, Search Engine Marketing, and Paid Search

• یادداشت‌های کلاسی: مقدمه‌ای بر تبلیغات پولی Class Notes : Introduction to Paid Advertising

روز 3 - معیارهای کلیدی در تبلیغات دیجیتال Day 3 - Key Metrics in Digital Advertising

• درس 1 - معیارهای اصلی Lesson 1 - Primary Metrics

• درس 2 - معیارهای مشتق شده Lesson 2 - Derived Metrics

• یادداشت‌های کلاسی: معیارهای کلیدی در تبلیغات دیجیتال Class Notes : Key Metrics in Digital Advertising

روز 4 - ایجاد حساب Google Ads Day 4 - Google Ads Account Creation

• شروع..... The Start.....

روز 5 - حضور آنلاین Day 5 - The Online Presence

• درس 1 - سفر خرید در یک وب سایت برای تجارت الکترونیک Lesson 1 - The Purchase Journey in a website for Ecommerce

• درس 2 - ساختار URL یک وب سایت: مشتری تجارت الکترونیک Lesson 2 - URL Structure of a Website : ECommerce Client

• درس 3 - ساختار URL یک وب سایت: مشتری کسب و کار خدماتی Lesson 3 - URL Structure of a Website : Service Business Client

• درس 4 - انواع کمپین‌ها، تبلیغات Lesson 4 - Types of Campaigns, Ads

• یادداشت‌های کلاسی: حضور آنلاین Class Notes : The Online Presence

روز 6 - ردیابی تبدیل - قسمت 1 Day 6 - Conversion Tracking - Part 1

• درس 1 - اقدام تبدیل چیست و چرا مورد نیاز است؟ Lesson 1 - What is Conversion Action & Why is it Needed?

• درس 2 - پنجره‌های تبدیل Lesson 2 - Conversion Windows

• درس 3 - تبدیل‌های پیشرفته Lesson 3 - Enhanced Conversions

• درس 4 - مدل‌های انتساب Lesson 4 - Attribution Models

• درس 5 - تنظیم اقدام تبدیل Lesson 5 - Conversion Action Setup

• یادداشت‌های کلاسی: ردیابی تبدیل - قسمت 1 Class Notes : Conversion Tracking - Part 1

روز 7 - ردیابی تبدیل - قسمت 2 Day 7 - Conversion Tracking - Part 2

• درس 1 - تبدیل‌های پیشرفته برای وب Lesson 1 - Enhanced Conversions for Web

• درس 2 - تبدیل‌های پیشرفته برای سرنخ‌ها Lesson 2 - Enhanced Conversions for Leads

• درس 3 - تنظیمات تبدیل (آپلود تبدیل‌ها) Lesson 3 - Conversions Adjustments ( Uploading Conversions )

• درس 4 - اقدامات تبدیل شخص ثالث Lesson 4 - Third Party Conversion Actions

روز 8 - ردیابی تبدیل - قسمت 3 Day 8 - Conversion Tracking - Part 3

• درس 1 - پیشنهاد قیمت و بهینه‌سازی چیست؟ Lesson 1 - What is Bidding & Optimization ?

• درس 2 - اقدام تبدیل اصلی و اقدام تبدیل ثانویه Lesson 2 - Primary Conversion Action & Secondary Conversion Action

• درس 3 - اهداف پیش‌فرض حساب و اهداف استاندارد Lesson 3 - Account Default Goals & Standard Goals

• درس 4 - اهداف خاص کمپین و اهداف سفارشی Lesson 4 - Campaign Specific Goals & Custom Goals

روز 9 - انواع هدف‌گیری Day 9 - Types of Targeting's

• درس 1 - هدف‌های اصلی و هدف‌های ثانویه Lesson 1 - Primary Targets & Secondary Targets

روز 10 - مقدمه‌ای بر کمپین‌های جستجوی پولی Day 10 - Introduction to Paid Search Campaigns

• درس 1 - موتورهای جستجو چگونه کار می‌کنند؟ Lesson 1 - How Search Engines Work ?

• درس 2 - کمپین‌های جستجوی پولی چگونه کار می‌کنند؟ Lesson 2 - How Paid Search Campaigns Work?

• درس 3 - ایجاد کمپین جستجو Lesson 3 - Search Campaign Creation

روز 11 - تحقیق کلمات کلیدی - قسمت 1 Day 11 - Keyword Research - Part 1

• درس 1 - مقدمه‌ای بر تحقیق کلمات کلیدی Lesson 1 - Introduction to Keyword Research

• درس 2 - تحقیق کلمات کلیدی بر اساس طراحی وب سایت Lesson 2 - Keyword Research Based on Website Design

• درس 3 - تحقیق کلمات کلیدی از طریق Google Keyword Planner Lesson 3 - Keyword Research Through Google Keyword Planner

• درس 4 - نکات تحقیق کلمات کلیدی Lesson 4 - Keyword Research Tips

روز 12 - تحقیق کلمات کلیدی - قسمت 2 Day 12 - Keyword Research - Part 2

• تحقیق کلمات کلیدی - مثال 1 Keyword Research - Example 1

• درس 1 - انواع مختلف تطابق کلمات کلیدی Lesson 1 - Different Keyword Match Types

• درس 2 - درک انواع تطابق Lesson 2 - Understanding the Match Types

• درس 3 - عملکرد انواع تطابق چگونه به نظر می‌رسد Lesson 3 - How the Performance Looks for the Match Types

• درس 4 - Close Variant چیست؟ Lesson 4 - What are Close Variant's ?

روز 13 - تحقیق کلمات کلیدی - قسمت 3 Day 13 - Keyword Research - Part 3

• درس 1 - تحقیق کلمات کلیدی - مثال 2 Lesson 1 - Keyword Research - Example 2

• درس 2 - URL نهایی چیست؟ Lesson 2 - What is a Final URL ?

• درس 3 - بهترین ساختاربندی کمپین جستجو Lesson 3 - Best Search Campaign Structuring

• درس 4 - تحقیق کلمات کلیدی - مثال 3 Lesson 4 - Keyword Research - Example 3

روز 14 - امتیاز کیفیت Day 14 - Quality Score

• درس 1 - امتیاز کیفیت چیست؟ Lesson 1 - What is Quality Score ?

• درس 2 - اهمیت امتیاز کیفیت چیست؟ Lesson 2 - Importance of Quality Score ?

• درس 3 - چگونه امتیاز کیفیت را بهبود بخشیم. Lesson 3 - How to Improve Quality Score.

• درس 4 - مثال زنده امتیاز کیفیت Lesson 4 - Quality Score Live Example

روز 15 - کلمات کلیدی منفی Day 15 - Negative Keywords

• درس 1 - کلمات کلیدی منفی چیست؟ Lesson 1 - What are Negative Keywords ?

• درس 2 - چگونه کلمات کلیدی منفی را اضافه کنیم؟ Lesson 2 - How to Add Negative Keywords ?

• درس 3 - کلمات کلیدی منفی اجباری و کلمات کلیدی منفی متضاد Lesson 3 - Forced Negative Keywords & Conflicting Negative Keywords

روز 16 - تجزیه و تحلیل گزارش عبارت جستجو Day 16 - Search Query Report Analysis

• درس 1 - گزارش عبارت جستجو چیست؟ Lesson 1 - What is Search Term Report ?

• درس 2 - شناسایی کلمات کلیدی منفی، که به آن کلمات کلیدی نامربوط نیز می‌گویند Lesson 2 - Identifying Negative Keywords, also Called as Irrelevant Keywords

• درس 3 - شناسایی کلمات کلیدی مثبت، که به آن کلمات کلیدی مرتبط نیز می‌گویند Lesson 3 - Identifying Positive Keywords, also Called as Relevant Keywords

روز 17 - Google Trends Day 17 - Google Trends

• درس 1 - Google Trends - شناسایی روند کلمات کلیدی Lesson 1 - Google Trends - Identify Trend of Keyword

روز 18 - تبلیغات جستجوی واکنش‌گرا (RSA) Day 18 - Responsive Search Ads (RSA's)

• درس 1 - اجزای RSA در SERP Lesson 1 - Components of RSA on SERP

• درس 2 - چگونه یک متن تبلیغاتی موثر بنویسیم Lesson 2 - How to Write an Effective Ad Copy

• درس 3 - استراتژی‌های برنده برای RSA Lesson 3 - Winning Strategies for RSA's

روز 19 - افزونه‌های تبلیغاتی Day 19 - Ad Extensions

• درس 1 - افزونه‌های تبلیغاتی چیست؟ Lesson 1 - What are Ad Extensions ?

• درس 2 - افزونه تبلیغاتی Sitelink Lesson 2 - Sitelink Ad Extension

• درس 3 - افزونه تبلیغاتی Callout Lesson 3 - Callout Ad Extension

• درس 4 - افزونه تبلیغاتی Structured Snippet Lesson 4 - Structured Snippet Ad Extension

• درس 5 - افزونه تبلیغاتی Image Lesson 5 - Image Ad Extension

• درس 6 - افزونه تبلیغاتی Call Lesson 6 - Call Ad Extension

• درس 7 - افزونه تبلیغاتی Lead Form Lesson 7 - Lead Form Ad Extension

• درس 8 - افزونه تبلیغاتی Location Lesson 8 - Location Ad Extension

• درس 9 - افزونه تبلیغاتی Price Lesson 9 - Price Ad Extension

• درس 10 - افزونه تبلیغاتی Promotion Lesson 10 - Promotion Ad Extension

• درس 11 - Headline, Description, Business Name, Logo Ad Extensions Lesson 11 - Headline, Description, Business Name, Logo Ad Extensions

• درس 12 - Automated Ad Extensions Lesson 12 - Automated Ad Extensions

روز 20 - ایجاد کمپین جستجو Day 20 - Search Campaign Creation

• درس 1 - ایجاد کمپین جستجو - از تحقیق کلمات کلیدی تا ایجاد تبلیغ Lesson 1 - Search Campaign Creation - From Keyword Research To Ad Creation

روز 21 - Google Ads Editor - آپلود انبوه Day 21 - Google Ads Editor - Bulk Uploads

• درس 1 - Google Ads Editor چیست و چگونه آن را نصب کنیم؟ Lesson 1 - What is Google ads Editor and How to install it ?

• درس 2 - نمای کلی Ads Editor Lesson 2 - Ads Editor Overview

• درس 3 - چگونه کمپین‌ها را به صورت انبوه آپلود کنیم؟ Lesson 3 - How to Bulk Upload Campaigns ?

• درس 4 - نکاتی که باید به خاطر بسپارید Lesson 4 - Things to Remember

روز 22 - Google Ads Editor - ابزارها و تنظیمات Day 22 - Google Ads Editor - Tools and settings

• درس 1 - چگونه ویرایش دسته‌ای انجام دهیم؟ Lesson 1 - How to Bulk Edit ?

• درس 2 - ابزارها و تنظیمات Lesson 2 - Tools and Settings

روز 23 - Google Ads Editor - فرمت‌های آپلود Day 23 - Google Ads Editor - Upload Formats

• درس 1 - فرمت RSA Editor Lesson 1 - RSA Editor Format

• درس 2 - فرمت Ad Extensions Editor Lesson 2 - Ad Extensions Editor Format

روز 24 - هدف‌گیری مخاطب - قسمت 1 Day 24 - Audience Targeting - Part 1

• درس 1 - مخاطبان چه کسانی هستند؟ Lesson 1 - Who are the Audiences ?

• درس 2 - Affinity & In-market Audiences Lesson 2 - Affinity & In-market Audiences

• درس 3 - Demographic Audiences Lesson 3 - Demographic Audiences

• درس 4 - آپلود انبوه مخاطب - Google Ads Editor Lesson 4 - Audience Bulk Upload - Google Ads Editor

روز 25 - هدف‌گیری مخاطب - قسمت 2 Day 25 - Audience Targeting - Part 2

• درس 1 - Audiences - Your Data Segments or Remarketing Audiences Lesson 1 - Audiences - Your Data Segments or Remarketing Audiences

• درس 2 - Audiences - Website Visitors Lesson 2 - Audiences - Website Visitors

• درس 3 - Audiences - App Users, YouTube Users, Customer Match List & GA4 Lesson 3 - Audiences - App Users, YouTube Users, Customer Match List & GA4

• درس 4 - Audiences - How to Exclude Audiences Lesson 4 - Audiences - How to Exclude Audiences

• درس 5 - Audiences - Custom Combination Lesson 5 - Audiences - Custom Combination

روز 26 - هدف‌گیری مخاطب - قسمت 3 Day 26 - Audience Targeting - Part 3

• درس 1 - Audiences - Custom Segments Lesson 1 - Audiences - Custom Segments

• درس 2 - Audiences - Combined Segments Lesson 2 - Audiences - Combined Segments

• درس 3 - Audiences - Summary Lesson 3 - Audiences - Summary

روز 27 - هدف‌گیری مکان و زبان Day 27 - Location & Language Targeting

• درس 1 - Location Targeting Lesson 1 - Location Targeting

• درس 2 - Language Targeting Lesson 2 - Language Targeting

روز 28 - هدف‌گیری زمان‌بندی تبلیغات Day 28 - Ad Schedule Targeting

• درس 1 - Ad Scheduling or Day Parting Lesson 1 - Ad Scheduling or Day Parting

• درس 2 - Ad Scheduling - Points to Remember Lesson 2 - Ad Scheduling - Points to Remember

• درس 3 - Ad Scheduling - Example 1 Lesson 3 - Ad Scheduling - Example 1

روز 29 - Device Targeting Day 29 - Device Targeting

• درس 1 - Device Targeting Lesson 1 - Device Targeting

روز 30 - Secondary Targets - Summary Day 30 - Secondary Targets - Summary

• درس 1 - Secondary Targets - Summary Lesson 1 - Secondary Targets - Summary

روز 31 - Search Campaign - Case Study Day 31 - Search Campaign - Case Study

• درس 1 - Search Campaign - Case Study - 1 Lesson 1 - Search Campaign - Case Study - 1

روز 32 - How to Analyze the Reports Day 32 - How to Analyze the Reports

• درس 1 - How to do Keyword Analysis Lesson 1 - How to do Keyword Analysis

• درس 2 - How to Analyze Secondary Targets Lesson 2 - How to Analyze Secondary Targets

روز 33 - Limitations, Columns, Segments, View Day 33 - Limitations, Columns, Segments, View

• درس 1 - Google Ads Limitations Lesson 1 - Google Ads Limitations

• درس 2 - Google Ads - Columns & Rows Lesson 2 - Google Ads - Columns & Rows

• درس 3 - How to Use Segments ? Lesson 3 - How to Use Segments ?

• درس 4 - Benefits of Using Views Lesson 4 - Benefits of Using Views

روز 34 - How To Analyze WoW & MoM Day 34 - How To Analyze WoW & MoM

• درس 1 - Week Over Week (WoW) Analysis Lesson 1 - Week Over Week (WoW) Analysis

• درس 2 - Month Over Month (MoM) Analysis Lesson 2 - Month Over Month (MoM) Analysis

روز 35 - Dynamic Search Ads (DSA) Campaign Day 35 - Dynamic Search Ads (DSA) Campaign

• درس 1 - What are Dynamic Search Ad (DSA) Campaigns ? Lesson 1 - What are Dynamic Search Ad (DSA) Campaigns ?

• درس 2 - Create DSA Campaign in Engine Lesson 2 - Create DSA Campaign in Engine

• درس 3 - Create DSA Campaign Through Page Feed Lesson 3 - Create DSA Campaign Through Page Feed

• درس 4 - How to Analyze Dynamic Targets Lesson 4 - How to Analyze Dynamic Targets

• درس 5 - Create DSA Through Google Ads Editor Lesson 5 - Create DSA Through Google Ads Editor

روز 36 - Bidding Strategies Day 36 - Bidding Strategies

• درس 1 - About Bidding Strategies Lesson 1 - About Bidding Strategies

• درس 2 - Manual Bid Strategy - Manual CPC Lesson 2 - Manual Bid Strategy - Manual CPC

روز 37 - Maximize Clicks Bidding Strategy Day 37 - Maximize Clicks Bidding Strategy

• درس 1 - Automated Bidding Strategies Lesson 1 - Automated Bidding Strategies

• درس 2 - Maximize Clicks Bidding Strategy Lesson 2 - Maximize Clicks Bidding Strategy

روز 38 - Target Impression Share Bidding Strategy Day 38 - Target Impression Share Bidding Strategy

• درس 1 - What is Impression Share ? Lesson 1 - What is Impression Share ?

• درس 2 - Target Impression Share Bidding Strategy Lesson 2 - Target Impression Share Bidding Strategy

روز 39 - Maximize Conversions Bidding Strategy Day 39 - Maximize Conversions Bidding Strategy

• درس 1 - Smart Bidding Strategies Lesson 1 - Smart Bidding Strategies

• درس 2 - Maximize Conversions Bidding Strategy Lesson 2 - Maximize Conversions Bidding Strategy

• درس 3 - Maximize Conversions Bidding Strategy - Example Lesson 3 - Maximize Conversions Bidding Strategy - Example

• درس 4 - Relationship between TCPA & Cost Lesson 4 - Relationship between TCPA & Cost

روز 40 - Maximize Conversion Value Bidding Strategy Day 40 - Maximize Conversion Value Bidding Strategy

• درس 1 - Maximize Conversion Value Bidding Strategy Lesson 1 - Maximize Conversion Value Bidding Strategy

• درس 2 - Maximize Conversion Value Bidding Strategy - Example Lesson 2 - Maximize Conversion Value Bidding Strategy - Example

• درس 3 - Relationship between TROAS & Cost Lesson 3 - Relationship between TROAS & Cost

روز 41 - Bidding Strategies - All Together Day 41 - Bidding Strategies - All Together

• درس 1 - Bidding Strategies - All Together Lesson 1 - Bidding Strategies - All Together

روز 42 - Bidding Strategies - Case Studies Day 42 - Bidding Strategies - Case Studies

• درس 1 - Bidding Strategy - Case Study 1 Lesson 1 - Bidding Strategy - Case Study 1

• درس 2 - Bidding Strategy - Case Study 2 Lesson 2 - Bidding Strategy - Case Study 2

روز 43 - Search Campaign Creation - Assignment Day 43 - Search Campaign Creation - Assignment

• Assignment - Create a Search Campaign Assignment - Create a Search Campaign

روز 44 - Customized Reports in Google Ads Day 44 - Customized Reports in Google Ads

• درس 1 - Google Ads - Report Editor Lesson 1 - Google Ads - Report Editor

• درس 2 - Basic Excel for The Digital Marketer Lesson 2 - Basic Excel for The Digital Marketer

روز 45 - Edit Existing Campaigns, Ad Groups, Keywords, Ads Day 45 - Edit Existing Campaigns, Ad Groups, Keywords, Ads

• درس 1 - Edit Existing Campaigns, Ad Groups, Keywords, Ads Lesson 1 - Edit Existing Campaigns, Ad Groups, Keywords, Ads

روز 46 - Google Ads - Auction Insights Day 46 - Google Ads - Auction Insights

• درس 1 - Google Ads - Auction Insights Lesson 1 - Google Ads - Auction Insights

• درس 2 - Google Ads - Auction Insights - Overview Lesson 2 - Google Ads - Auction Insights - Overview

روز 47 - Google Ads - Quiz Day 47 - Google Ads - Quiz

• Google Ads - Conversion Tracking - Quiz Google Ads - Conversion Tracking - Quiz

• Google Ads - Keywords & Ads - Quiz Google Ads - Keywords & Ads - Quiz

• Google Ads - Targeting - Quiz Google Ads - Targeting - Quiz

• Google Ads - DSA, Bidding Strategies, Auction Insights - Quiz Google Ads - DSA, Bidding Strategies, Auction Insights - Quiz

روز 48 - Google Ads - Experiments Day 48 - Google Ads - Experiments

• درس 1 - Google Ads - Search Campaign Experiment Lesson 1 - Google Ads - Search Campaign Experiment

روز 49 - Campaign Groups & Performance Targets Day 49 - Campaign Groups & Performance Targets

• درس 1 - Google Ads - Campaign Groups & Performance Targets Lesson 1 - Google Ads - Campaign Groups & Performance Targets

روز 50 - Google Ads - Campaign Settings & Ad Group Settings Day 50 - Google Ads - Campaign Settings & Ad Group Settings

• درس 1 - Google Ads - Campaign Settings Lesson 1 - Google Ads - Campaign Settings

• درس 2 - Google Ads - Ad Group Settings Lesson 2 - Google Ads - Ad Group Settings

روز 51 - Google Ads - Policy Manager Day 51 - Google Ads - Policy Manager

• درس 1 - Disapproval Check - Google Ads - Policy Manager Lesson 1 - Disapproval Check - Google Ads - Policy Manager

روز 52 - Click Tracking Day 52 - Click Tracking

• درس 1 - Google Ads - Click Tracking - Auto Tagging Lesson 1 - Google Ads - Click Tracking - Auto Tagging

• درس 2 - Click Tracking - URL Parameters Lesson 2 - Click Tracking - URL Parameters

• درس 3 - Click Tracking - URL Parameters - UTM Parameters Lesson 3 - Click Tracking - URL Parameters - UTM Parameters

• درس 4 - Click Tracking - URL Parameters - ValueTrack Parameters Lesson 4 - Click Tracking - URL Parameters - ValueTrack Parameters

• درس 5 - Click Tracking - URL Parameters - Custom Parameters Lesson 5 - Click Tracking - URL Parameters - Custom Parameters

• درس 6 - Click Tracking - Overview Lesson 6 - Click Tracking - Overview

روز 53 - Basic Health Audits Day 53 - Basic Health Audits

• درس 1 - Finding Duplicate Keywords Lesson 1 - Finding Duplicate Keywords

• درس 2 - URL Health Check Lesson 2 - URL Health Check

• درس 3 - Identify Empty Ad Groups Lesson 3 - Identify Empty Ad Groups

روز 54 - Optimization Score Day 54 - Optimization Score

• درس 1 - Optimization Score Lesson 1 - Optimization Score

روز 55 - Google Ads - Label, Rules Day 55 - Google Ads - Label, Rules

• درس 1 - Google Ads - Label Lesson 1 - Google Ads - Label

• درس 2 - Google Ads - Rules Lesson 2 - Google Ads - Rules

روز 56 - Ad Copy Schedule Day 56 - Ad Copy Schedule

• درس 1 - Promo Implementation Lesson 1 - Promo Implementation

روز 57 - Google Ads - Interface Walk-through Day 57 - Google Ads - Interface Walk-through

• درس 1 - Google Ads - Interface Walk-through Lesson 1 - Google Ads - Interface Walk-through

روز 58 - RSA - Ad Customizers Day 58 - RSA - Ad Customizers

• درس 1 - Dynamic Keyword Insertion (DKI) Lesson 1 - Dynamic Keyword Insertion (DKI)

• درس 2 - Countdown Insertion Lesson 2 - Countdown Insertion

• درس 3 - Location Insertion Lesson 3 - Location Insertion

• درس 4 - Ad Customizer Attributes Lesson 4 - Ad Customizer Attributes

روز 59 - Conquesting Campaigns & Ad Library Day 59 - Conquesting Campaigns & Ad Library

• درس 1 - Conquesting Campaigns Lesson 1 - Conquesting Campaigns

• درس 2 - Google Ads - Ad Library Lesson 2 - Google Ads - Ad Library

روز 60 - Change History Day 60 - Change History

• درس 1 - Change History Lesson 1 - Change History

• Google Ads - Mastery Quiz Google Ads - Mastery Quiz

روز 61 - Conversion Value Rules & Customer Acquisition Day 61 - Conversion Value Rules & Customer Acquisition

• درس 1 - Google Ads - Conversion Value Rules Lesson 1 - Google Ads - Conversion Value Rules

• درس 2 - Google Ads - New Customer Acquisition Lesson 2 - Google Ads - New Customer Acquisition

روز 62 - Remarketing List Search Ads Day 62 - Remarketing List Search Ads

• درس 1 - Paid Search - RLSA Campaign Lesson 1 - Paid Search - RLSA Campaign

روز 63 - Complete Search Campaign Day 63 - Complete Search Campaign

• درس 1 - Complete Search Campaign Lesson 1 - Complete Search Campaign

روز 64 - Search Campaign - Mastery Quiz Day 64 - Search Campaign - Mastery Quiz

• Search Campaign - Mastery Quiz - 1 Search Campaign - Mastery Quiz - 1

• Search Campaign - Mastery Quiz - 2 Search Campaign - Mastery Quiz - 2

• Search Campaign - Mastery Quiz - 3 Search Campaign - Mastery Quiz - 3

• Search Campaign - Mastery Quiz - 4 Search Campaign - Mastery Quiz - 4

روز 65 - Product Listing Ads or Shopping Ads Eco-System Day 65 - Product Listing Ads or Shopping Ads Eco-System

• درس 1 - Product Listing Ads Lesson 1 - Product Listing Ads

• درس 2 - Google Merchant Center Next Lesson 2 - Google Merchant Center Next

• درس 3 - Product Feed Lesson 3 - Product Feed

روز 66 - Standard Shopping Campaign Day 66 - Standard Shopping Campaign

• درس 1 - Shopping Campaign Details Lesson 1 - Shopping Campaign Details

• درس 2 - Standard Shopping Campaign Creation Lesson 2 - Standard Shopping Campaign Creation

• درس 3 - Standard Shopping Campaign - Example 1 Lesson 3 - Standard Shopping Campaign - Example 1

روز 67 - Performance Max Campaign Day 67 - Performance Max Campaign

• درس 1 - What is Performance Max Campaign ? Lesson 1 - What is Performance Max Campaign ?

• درس 2 - Structure of Performance Max Campaign Lesson 2 - Structure of Performance Max Campaign

• درس 3 - Performance Max - Targets Lesson 3 - Performance Max - Targets

• درس 4 - Performance Max - Signals Lesson 4 - Performance Max - Signals

• درس 5 - Performance Max Campaign - Walk-through Lesson 5 - Performance Max Campaign - Walk-through

روز 68 - Performance Max Campaign - Product Listing Ads or Shopping Ads Day 68 - Performance Max Campaign - Product Listing Ads or Shopping Ads

• درس 1 - Performance Max Campaign - Product Listing Ads Lesson 1 - Performance Max Campaign - Product Listing Ads

• درس 2 - Performance Max Campaign - Product Listing Ads - Feed Only Lesson 2 - Performance Max Campaign - Product Listing Ads - Feed Only

روز 69 - Performance Max Campaign - Search Ads Day 69 - Performance Max Campaign - Search Ads

• درس 1 - Performance Max Campaign - Dynamic Search Ads Lesson 1 - Performance Max Campaign - Dynamic Search Ads

• درس 2 - Performance Max Campaign - Search Themes Lesson 2 - Performance Max Campaign - Search Themes

• درس 3 - Keyword and Search Theme Prioritization Lesson 3 - Keyword and Search Theme Prioritization

روز 70 - Performance Max Campaign - Local Store Visits and Promotions Day 70 - Performance Max Campaign - Local Store Visits and Promotions

• درس 1 - Performance Max Campaign - Local Store Visits and Promotions Lesson 1 - Performance Max Campaign - Local Store Visits and Promotions

روز 71 - Shopping Ads - Deep Dive Day 71 - Shopping Ads - Deep Dive

• درس 1 - Shopping Ads - Expert Strategies Lesson 1 - Shopping Ads - Expert Strategies

• درس 2 - Shopping Ads - Auction Insights Lesson 2 - Shopping Ads - Auction Insights

• درس 3 - Shopping Ads - Impact on CTR Lesson 3 - Shopping Ads - Impact on CTR

• درس 4 - Performance Max Campaign - Experiments Lesson 4 - Performance Max Campaign - Experiments

روز 72 - Shopping Ads - Bulk Upload Day 72 - Shopping Ads - Bulk Upload

• درس 1 - Google Ads Editor - Products Bulk Upload Lesson 1 - Google Ads Editor - Products Bulk Upload

• درس 2 - Performance Max - Promo Implementation Lesson 2 - Performance Max - Promo Implementation

روز 73 - Manual Bidding Strategy Vs Automated Bidding Strategies Day 73 - Manual Bidding Strategy Vs Automated Bidding Strategies

• درس 1 - Manual Bidding Strategy Vs Automated Bidding Strategies Lesson 1 - Manual Bidding Strategy Vs Automated Bidding Strategies

روز 74 - Universal App Campaigns Day 74 - Universal App Campaigns

• درس 1 - Where App Ads Can Appear Lesson 1 - Where App Ads Can Appear

• درس 2 - Google Ads - App Campaign Lesson 2 - Google Ads - App Campaign

روز 75 - Google Ads - Draft Campaigns Day 75 - Google Ads - Draft Campaigns

• درس 1 - Google Ads - Draft Campaigns Lesson 1 - Google Ads - Draft Campaigns

روز 76 - Mastering Google Ads Phone Call Campaigns Day 76 - Mastering Google Ads Phone Call Campaigns

• درس 1 - Phone Call Ads, Conversion Tracking, Reporting Lesson 1 - Phone Call Ads, Conversion Tracking, Reporting

• درس 2 - Google Ads - Track Calls From Your Ads Lesson 2 - Google Ads - Track Calls From Your Ads

• درس 3 - Google Ads - Calls to A Phone Number On Your Website Lesson 3 - Google Ads - Calls to A Phone Number On Your Website

• درس 4 - Google Ads - Click Conversion Tracking Lesson 4 - Google Ads - Click Conversion Tracking

• درس 5 - Google Ads - Clicks On Your Number On Your Mobile Website Lesson 5 - Google Ads - Clicks On Your Number On Your Mobile Website

• درس 6 - Phone Call Campaigns - Strategies and Google Ads Editor Lesson 6 - Phone Call Campaigns - Strategies and Google Ads Editor

روز 77 - Display, Demand Gen & Video Campaigns Introduction - Part 1 Day 77 - Display, Demand Gen & Video Campaigns Introduction - Part 1

• درس 1 - People Targeting Lesson 1 - People Targeting

روز 78 - Display, Demand Gen & Video Campaigns Introduction - Part 2 Day 78 - Display, Demand Gen & Video Campaigns Introduction - Part 2

• درس 1 - Content Targeting Lesson 1 - Content Targeting

• درس 2 - Content Suitability Lesson 2 - Content Suitability

• درس 3 - When to use Display, Demand Gen & Video Campaigns Lesson 3 - When to use Display, Demand Gen & Video Campaigns

• درس 4 - Overview of Display, Demand Gen & Video Campaigns Lesson 4 - Overview of Display, Demand Gen & Video Campaigns

روز 79 - Display Campaign Day 79 - Display Campaign

• درس 1 - How Ads Appear for - Display Campaign Lesson 1 - How Ads Appear for - Display Campaign

• درس 2 - CPM Bidding Strategy ( Viewable CPM & Target CPM ) Lesson 2 - CPM Bidding Strategy ( Viewable CPM & Target CPM )

• درس 3 - Display Campaign Creation Lesson 3 - Display Campaign Creation

• درس 4 - Placement Performance Analysis Lesson 4 - Placement Performance Analysis

• درس 5 - Display Campaign - Google Ads Editor Lesson 5 - Display Campaign - Google Ads Editor

روز 80 - Demand Gen Campaign Day 80 - Demand Gen Campaign

• درس 1 - Demand Gen Campaign - Types of Ads Lesson 1 - Demand Gen Campaign - Types of Ads

• درس 2 - Demand Gen Campaign Creation Lesson 2 - Demand Gen Campaign Creation

• درس 3 - Demand Gen Campaign - Strategies Lesson 3 - Demand Gen Campaign - Strategies

• درس 4 - Demand Gen Campaign - Google Ads Editor Lesson 4 - Demand Gen Campaign - Google Ads Editor

روز 81 - Video Campaign - Part 1 Day 81 - Video Campaign - Part 1

• درس 1 - Video Campaign - Types of Ads Lesson 1 - Video Campaign - Types of Ads

• درس 2 - Video Campaign - Companion Banner & Call to Action Lesson 2 - Video Campaign - Companion Banner & Call to Action

• درس 3 - CPV Bidding Strategy ( Maximum CPV & Target CPV ) Lesson 3 - CPV Bidding Strategy ( Maximum CPV & Target CPV )

• درس 4 - Optimized Targeting & Audience Expansion Lesson 4 - Optimized Targeting & Audience Expansion

• درس 5 - Video Campaign - Overview Lesson 5 - Video Campaign - Overview

روز 82 - Video Campaign - Part 2 Day 82 - Video Campaign - Part 2

• درس 1 - Asset Library & How to Add Videos Lesson 1 - Asset Library & How to Add Videos

• درس 2 - Drive conversions - Campaign Creation Lesson 2 - Drive conversions - Campaign Creation

• درس 3 - Video View - Campaign Creation Lesson 3 - Video View - Campaign Creation

• درس 4 - Ad sequence - Campaign Creation Lesson 4 - Ad sequence - Campaign Creation

• درس 5 - Efficient reach - Campaign Creation Lesson 5 - Efficient reach - Campaign Creation

• درس 6 - Target frequency - Campaign Creation Lesson 6 - Target frequency - Campaign Creation

• درس 7 - Non-skippable reach -Campaign Creation Lesson 7 - Non-skippable reach -Campaign Creation

• درس 8 - Audio ad - Campaign Creation Lesson 8 - Audio ad - Campaign Creation

• درس 9 - Performance Analysis Lesson 9 - Performance Analysis

• درس 10 - Video Campaign - Google Ads Editor Lesson 10 - Video Campaign - Google Ads Editor

روز 83 - Remarketing Campaign Day 83 - Remarketing Campaign

• درس 1 - What is Remarketing Campaign? Lesson 1 - What is Remarketing Campaign?

• درس 2 - Remarketing Audience Creation Lesson 2 - Remarketing Audience Creation

• درس 3 - Standard Remarketing Campaign Lesson 3 - Standard Remarketing Campaign

• درس 4 - Dynamic Remarketing Campaign Lesson 4 - Dynamic Remarketing Campaign

• درس 5 - Suitable Campaign for Remarketing Lesson 5 - Suitable Campaign for Remarketing

روز 84 - How Google Ads Work ? Day 84 - How Google Ads Work ?

• درس 1 - Data, Machine Learning Algorithms, Artificial intelligence Lesson 1 - Data, Machine Learning Algorithms, Artificial intelligence

روز 85 - Tools in Google Ads > Planning Day 85 - Tools in Google Ads > Planning

• درس 1 - Google ads - Planning Lesson 1 - Google ads - Planning

روز 86 - Tools in Google Ads > Shared Library Day 86 - Tools in Google Ads > Shared Library

• درس 1 - Google ads - Shared Library Lesson 1 - Google ads - Shared Library

روز 87 - Tools in Google Ads > Bulk Actions Day 87 - Tools in Google Ads > Bulk Actions

• درس 1 - Google ads - Bulk Actions Lesson 1 - Google ads - Bulk Actions

روز 88 - Tools in Google Ads > Budgets and Bidding Day 88 - Tools in Google Ads > Budgets and Bidding

• درس 1 - Budgets and Bidding - Shared Budgets Lesson 1 - Budgets and Bidding - Shared Budgets

• درس 2 - Budgets and Bidding - Bid Strategies Lesson 2 - Budgets and Bidding - Bid Strategies

• درس 3 - Budgets and Bidding - Adjustments Lesson 3 - Budgets and Bidding - Adjustments

روز 89 - Tools in Google Ads > Measurement Day 89 - Tools in Google Ads > Measurement

• درس 1 - Measurement - Attribution Lesson 1 - Measurement - Attribution

روز 90 - Tools in Google Ads Day 90 - Tools in Google Ads

• درس 1 - Google Ads - Data Manager Lesson 1 - Google Ads - Data Manager

• درس 2 - Google Ads - Troubleshooting Lesson 2 - Google Ads - Troubleshooting

• درس 3 - Google Ads - Business Data Lesson 3 - Google Ads - Business Data

• درس 4 - Google Ads - Billing Lesson 4 - Google Ads - Billing

• درس 5 - Google Ads - Admin Lesson 5 - Google Ads - Admin

روز 91 - Google Ads - The End Day 91 - Google Ads - The End

• درس 1 - Google Ads - Summary Lesson 1 - Google Ads - Summary

• درس 2 - Google Ads - The End - Skillshop Certification Lesson 2 - Google Ads - The End - Skillshop Certification

روز 92 - Microsoft Ads Day 92 - Microsoft Ads

• درس 1 - Microsoft Ads - Introduction Lesson 1 - Microsoft Ads - Introduction

• درس 2 - Microsoft Ads - Account Creation Lesson 2 - Microsoft Ads - Account Creation

• درس 3 - Microsoft Ads - Conversion Tracking Setup Lesson 3 - Microsoft Ads - Conversion Tracking Setup

روز 93 - Microsoft Ads - Search Campaign Day 93 - Microsoft Ads - Search Campaign

• درس 1 - Microsoft Ads - Campaign Types Lesson 1 - Microsoft Ads - Campaign Types

• درس 2 - Microsoft Ads - Search Campaign & Ad Extensions Lesson 2 - Microsoft Ads - Search Campaign & Ad Extensions

• درس 3 - Microsoft Ads - Keyword Planner Lesson 3 - Microsoft Ads - Keyword Planner

• درس 4 - Microsoft Ads - Search Campaign - Deep Dive Lesson 4 - Microsoft Ads - Search Campaign - Deep Dive

• درس 5 - Account Access Lesson 5 - Account Access

روز 94 - Microsoft Ads - Bulk Actions Day 94 - Microsoft Ads - Bulk Actions

• درس 1 - Microsoft Ads Editor Lesson 1 - Microsoft Ads Editor

• درس 2 - Microsoft Ads Editor - Campaign Upload Lesson 2 - Microsoft Ads Editor - Campaign Upload

• درس 3 - Microsoft Ads - Promo Implementation ( Editor, Labels, Rules ) Lesson 3 - Microsoft Ads - Promo Implementation ( Editor, Labels, Rules )

روز 95 - Microsoft Ads - Import ( Google Ads > Microsoft Ads ) Day 95 - Microsoft Ads - Import ( Google Ads > Microsoft Ads )

• درس 1 - Microsoft Ads - Import From Engine Lesson 1 - Microsoft Ads - Import From Engine

• درس 2 - Microsoft Ads - Import From Editor Lesson 2 - Microsoft Ads - Import From Editor

روز 96 - Microsoft Ads - Shopping Campaign Day 96 - Microsoft Ads - Shopping Campaign

• درس 1 - Microsoft Merchant Center Lesson 1 - Microsoft Merchant Center

• درس 2 - Microsoft Ads - Standard Shopping Campaign Lesson 2 - Microsoft Ads - Standard Shopping Campaign

• درس 3 - Microsoft Ads - Performance Max Campaign Lesson 3 - Microsoft Ads - Performance Max Campaign

روز 97 - Microsoft Ads - Audience Campaign Day 97 - Microsoft Ads - Audience Campaign

• درس 1 - Microsoft Ads - Audience Library Lesson 1 - Microsoft Ads - Audience Library

• درس 2 - Microsoft Ads - LinkedIn Profile Targeting Lesson 2 - Microsoft Ads - LinkedIn Profile Targeting

• درس 3 - Microsoft Ads - Audience Ads Lesson 3 - Microsoft Ads - Audience Ads

• درس 4 - Microsoft Ads - Native Ads - Campaign Creation Lesson 4 - Microsoft Ads - Native Ads - Campaign Creation

• درس 5 - Microsoft Ads - Display Ads - Campaign Creation Lesson 5 - Microsoft Ads - Display Ads - Campaign Creation

• درس 6 - Microsoft Ads - Video Ads - Campaign Creation Lesson 6 - Microsoft Ads - Video Ads - Campaign Creation

روز 98 - Microsoft Ads -Overview Day 98 - Microsoft Ads -Overview

• درس 1 - Microsoft Ads - Total Walkthrough Lesson 1 - Microsoft Ads - Total Walkthrough

روز 99 - Microsoft Ads - The End Day 99 - Microsoft Ads - The End

• درس 1 - Microsoft Ads - Certification Lesson 1 - Microsoft Ads - Certification

روز 100 - What is Budget Pacing ? Day 100 - What is Budget Pacing ?

• درس 1 - Budget Pacing Template Lesson 1 - Budget Pacing Template

• درس 2 - Budget Pacing Optimizations Lesson 2 - Budget Pacing Optimizations

روز 101 - Manager Account (MCC - My Client Center) Day 101 - Manager Account (MCC - My Client Center)

• درس 1 - What is Manager Account ? Lesson 1 - What is Manager Account ?

• درس 2 - Google Ads Manager Account Lesson 2 - Google Ads Manager Account

• درس 3 - Microsoft Ads Manager Account Lesson 3 - Microsoft Ads Manager Account

• Class Notes : Manager Account (MCC - My Client Center) Class Notes : Manager Account (MCC - My Client Center)

Bonus Classes: Audit Tasks For Google Ads & Bing Ads Bonus Classes: Audit Tasks For Google Ads & Bing Ads

• Account Audit Account Audit

• Duplicate keyword Check Duplicate keyword Check

• Empty Ad group Check Empty Ad group Check

• Keyword Syntax Check Keyword Syntax Check

• Campaign - Ad Group - Keyword Taxonomy Check Campaign - Ad Group - Keyword Taxonomy Check

• URL Audit URL Audit

• Disapproval Check Disapproval Check

• Audience Audit Audience Audit

• Ad Extension Audit Ad Extension Audit

• Google and Bing Parity check Google and Bing Parity check

Bonus Classes: Keyword Analysis Tasks For Google Ads & Bing Ads Bonus Classes: Keyword Analysis Tasks For Google Ads & Bing Ads

• Keyword Research Keyword Research

• Keyword Analysis Keyword Analysis

• تحلیل عبارت جستجو Search Query Analysis

• تحلیل نوع تطابق Match Type Analysis

• گسترش نوع تطابق Match Type Expand

• تحلیل امتیاز کیفیت Quality Score Analysis

• کلمات کلیدی منفی Negative Keywords

• گزارش کلمات منفی متضاد Conflicting Negatives Report

کلاس‌های جایزه: وظایف تحلیل اهداف ثانویه برای تبلیغات گوگل و بینگ Bonus Classes: Secondary Targets Analysis Tasks For Google Ads & Bing Ads

• یادداشت های تحلیل Analysis Notes

کلاس‌های جایزه: وظایف تحلیل خلاقانه برای تبلیغات گوگل و بینگ Bonus Classes: Creative Analysis Tasks For Google Ads & Bing Ads

• تحلیل خلاقانه Creative Analysis

کلاس‌های جایزه: سایر وظایف مهم برای تبلیغات گوگل و بینگ Bonus Classes: Other Important Tasks For Google Ads & Bing Ads

• بررسی امتیاز اپتیکال گوگل/بینگ Google/Bing Optic Score Review

تبریکات Congratulations

• با آرزوی بهترین ها ***All The Best***