آموزش تکنیک‌های کاربردی تحقیق بازار و بازاریابی - آخرین آپدیت

Foundations of Marketing Research Foundations of Marketing Research

• Syllabus Introduction Syllabus Introduction

• Research basics Market Research vs Marketing Research Research basics Market Research vs Marketing Research

• Uses of Research Uses of Research

• Basic and Applied Research Basic and Applied Research

• Managers and Research Managers and Research

• Types of Researchers Types of Researchers

• External Researchers External Researchers

• Limitations and ethics Limitations and ethics

• Data warehousing and mining Data warehousing and mining

Research Process and Design Research Process and Design

• Market Research Process and Stages Market Research Process and Stages

• Stage 2 and 3 of Researches Stage 2 and 3 of Researches

• Stage 4 of Research Process Stage 4 of Research Process

• Stages 5 and 6 of Research Process Stages 5 and 6 of Research Process

• Types of Research Types of Research

• Other types and Research Hurdles Other types and Research Hurdles

• Applications of market research Applications of market research

• Classification of research design Classification of research design

• Broadlytypes of research Broadlytypes of research

Questionnaire and Survey Design Questionnaire and Survey Design

• Research Problem Research Problem

• Principles of questionnaire design Principles of questionnaire design

• Steps in survey instruments Steps in survey instruments

• Flowerpot Approach Flowerpot Approach

• Cover Letter Cover Letter

• Supplementary documents with survey Supplementary documents with survey

• Scaling procedures Scaling procedures

• Rating Scales Rating Scales

• Sampling basics Sampling basics

Sampling, Fieldwork, and Hypothesis Testing Sampling, Fieldwork, and Hypothesis Testing

• Probability sampling Probability sampling

• Non probability sampling Non probability sampling

• Design and Organise fieldwork Design and Organise fieldwork

• Control Procedures on Field Control Procedures on Field

• Hypothesis testing basics Hypothesis testing basics

• Type 1 and type 2 errors Type 1 and type 2 errors

• Seven steps to hypothesis testing Seven steps to hypothesis testing

• Critical region analysis Critical region analysis

• Case study intro Case study intro

Marketing Research Case Study and Insights Marketing Research Case Study and Insights

• Synopsis of nestle and cadbury Synopsis of nestle and cadbury

• The Research elements The Research elements

• Questionnaire Questionnaire

• Data analysis Data analysis

• Findings Findings

• Suggestions Suggestions

• Syllabus Conclusion Syllabus Conclusion