آموزش جامع گوگل آنالیتیکس ۴ (GA4) | دوره کامل - آخرین آپدیت

درس ها Lessons

• What you'll learn in this course

• This is where it all starts

• Account Structure

• Creating an Account

• What is Google Analytics 4?

• Coming up: GA4 Dashboard

• Where to find the Resources

• Set up GA4 Demo Account

• Switching between demo account and regular account

• Home

• Reports

• Explore

• Advertising

• Admin

• Coming up: Installing Google Tag

• Introduction to Tags

• Create a Data Stream

• Installing Tags on a website

• Three different ways to install Tags on your website

• Chrome Plugins

• Install GA4 on Wordpress

• Install GA4 on Wix

• Install GA4 on Squarespace

• Install GA4 on Shopify

• Support documentation

• Coming up: Reports

• Report Structure

• Changing nature of Standard Reports

• Metrics to Understand

• Dimensions to Understand

• Library & Saving Reports

• Reports I use the most

• Comparisons, Filters, Customizing

• What are UTMs

• UTM builder tool & Sheet

• Coming up: Explorations

• Explore vs Reports

• Creating an Exploration

• Overview of Explorations section

• Free Form

• Cohort exploration

• Funnel exploration

• Segments Explained

• Segment overlap

• Path exploration

• User lifetime

• Filters

• Sharing and Exporting

• What are Events

• Event Categories

• Events in Reports

• Dashboard - Pages overview

• Dashboard - Traffic source

• Dashboard - Traffic trend

• Dashboard - Event count

• Dashboard - Event count by page

• Dashboard - Geo Map

• Dashboard - Ecommerce overview

• Dashboard - Ecommerce sources

• Dashboard - Ecommerce Funnel

• Dashboard - Checkout Path

• Dashboard - Popup conversion

• Dashboard - Segment purchases

• Coming up: Advertising

• Linking Google Ads to Google Analytics

• Advertising Overview

• Attribution and Attribution Models

• Planning

• Advertising Segments

• Coming up: Admin Settings

• Admin Overview

• Setup Assistant

• Account settings

• Property settings

• Data Collection and Modification - Data streams

• Data Collection and Modification - continued

• Data display

• Product links

• Coming up: Challenges

• Challenge 1: Session source

• Challenge 2: High active user pages on Mobile

• Challenge 3: Average engagement time per session, by device

• Challenge 4: High engagement pages

• Challenge 5: Pages with highest number of exits

• Challenge 6: Highest grossing item

• Challenge 7: Purchases from Newsletter

• Challenge 8: Bounce rate, google vs. baidu

• Challenge 9: Google Ads campaign with highest ROAS

• Challenge 10: Find the Measurement ID

• Congratulations! What's next?