آموزش پروژه نهایی بازاریابی اجتماعی - آخرین آپدیت

Capstone Project Capstone Project

• Welcome to the Capstone! Welcome to the Capstone!

• How You Will Build Your Social Media Marketing Strategy How You Will Build Your Social Media Marketing Strategy

• Linked Cells in your Social Marketing Planning Worksheets Linked Cells in your Social Marketing Planning Worksheets

• Your Market Planning Tool Your Market Planning Tool

• Secondary Research to Start the Process Secondary Research to Start the Process

• Defining Your Social Market Defining Your Social Market

Selecting a Strategy Selecting a Strategy

• Establishing Your Empowering Concept Establishing Your Empowering Concept

• Selecting Your Strategy Selecting Your Strategy

• Engagement Marketing Engagement Marketing

• Nurture Marketing Nurture Marketing

• Social IMC Social IMC

• Community Support Sites Community Support Sites

Develop Your Marketing Program Develop Your Marketing Program

• Developing Your Marketing Program Developing Your Marketing Program

• Creating Your Program's Budget Creating Your Program's Budget

• Finding Performance Metrics to Power Your Plan Finding Performance Metrics to Power Your Plan

• Performance Funnels and KPIs Performance Funnels and KPIs

• Marketing is Funnel Management Marketing is Funnel Management

• Finding Funnel Performance Metrics Finding Funnel Performance Metrics

• Justifying Your Program Justifying Your Program

Complete and Submit Your Capstone Projects Complete and Submit Your Capstone Projects

• Pilot Program Pilot Program

• Social Marketing Schedule Social Marketing Schedule

• Presenting Your Plan Presenting Your Plan

• Final Presentation of the Specialization Final Presentation of the Specialization

Peer Review and Congratulations! Peer Review and Congratulations!

• That's a Wrap! That's a Wrap!