آموزش تحلیل داده‌های بازاریابی شبکه‌های اجتماعی - آخرین آپدیت

Module 1: Introduction to Digital Marketing Analytics Module 1: Introduction to Digital Marketing Analytics

• Course Overview Course Overview

• Instructor Introduction Instructor Introduction

• Module 1 Introduction Module 1 Introduction

• What is Digital Marketing Analytics Part 1 What is Digital Marketing Analytics - Part 1

• What is Digital Marketing Analytics Part 2 What is Digital Marketing Analytics - Part 2

• Role of Data in Digital Marketing Role of Data in Digital Marketing

• Exploring Digital Marketing Channels Part 1 Exploring Digital Marketing Channels - Part 1

• Exploring Digital Marketing Channels Part 2 Exploring Digital Marketing Channels - Part 2

Module 2: Digital Consumer and Company Module 2: Digital Consumer and Company

• Module 2 Introduction Module 2 Introduction

• Understanding Digital Consumer Part 1 Understanding Digital Consumer - Part 1

• Understanding Digital Consumer Part 2 Understanding Digital Consumer - Part 2

• Introduction to Digital Company Introduction to Digital Company

• Value Exchange Part 1 Value Exchange - Part 1

• Value Exchange Part 2 Value Exchange - Part 2

Module 3: Measurement Models Module 3: Measurement Models

• Module 3 Introduction Module 3 Introduction

• Measurement Model Overview P1 Measurement Model - Overview - P1

• Measurement Model Overview P2 Measurement Model - Overview - P2

• Measurement Model Overview P3 Measurement Model - Overview - P3

• Metrics, Dimensions and KPIs p1 Metrics, Dimensions and KPIs - p1

• Metrics, Dimensions and KPIs p2 Metrics, Dimensions and KPIs - p2

• Metrics, Dimensions and KPIs p3 Metrics, Dimensions and KPIs - p3

• KPIs ROI and CLV KPIs- ROI and CLV

• KPIs ROI and CLV p2 KPIs- ROI and CLV - p2

Module 4: Web Analytics Module 4: Web Analytics

• Module 4 Introduction Module 4 Introduction

• Web Analytics Web Analytics

• Metrics, Dimensions, and KPIs in Web Analytics p1 Metrics, Dimensions, and KPIs in Web Analytics - p1

• Metrics, Dimensions, and KPIs in Web Analytics p2 Metrics, Dimensions, and KPIs in Web Analytics - p2

• Using Analytics Tools &Data Driven Decisions p1 Using Analytics Tools & Data-Driven Decisions - p1

• Using Analytics Tools &Data Driven Decisions p2 Using Analytics Tools & Data-Driven Decisions - p2

Module 5: Email Marketing Analytics Module 5: Email Marketing Analytics

• Module 5 Introduction Module 5 Introduction

• Foundations of Email Analytics Foundations of Email Analytics

• KPIs &Measurement Models p1 KPIs & Measurement Models - p1

• KPIs &Measurement Models p2 KPIs & Measurement Models - p2

• ROI, Tools, &Business Decisions about Email Analytics p1 ROI, Tools, & Business Decisions about Email Analytics - p1

• ROI, Tools, &Business Decisions about Email Analytics p2 ROI, Tools, & Business Decisions about Email Analytics - p2

Module 6: Paid and Earned Media Analytics Module 6: Paid and Earned Media Analytics

• Module 6 Introduction Module 6 Introduction

• Foundation and Measurement Strategy p1 Foundation and Measurement Strategy - p1

• Foundation and Measurement Strategy p2 Foundation and Measurement Strategy - p2

• Foundation and Measurement Strategy p3 Foundation and Measurement Strategy - p3

• Paid Media Analytics From Cost to Profit p1 Paid Media Analytics- From Cost to Profit - p1

• Paid Media Analytics From Cost to Profit p2 Paid Media Analytics- From Cost to Profit - p2

• Earned Media Analytics From Mentions to Business Impact p1 Earned Media Analytics- From Mentions to Business Impact - p1

• Earned Media Analytics From Mentions to Business Impact p2 Earned Media Analytics- From Mentions to Business Impact - p2

Module 7: Social Media Analytics Module 7: Social Media Analytics

• Module 7 Introduction Module 7 Introduction

• Foundations, Metrics and KPIs p1 Foundations, Metrics and KPIs - p1

• Foundations, Metrics and KPIs p2 Foundations, Metrics and KPIs - p2

• Tools, Platforms, and Data Workflows p1 Tools, Platforms, and Data Workflows - p1

• Tools, Platforms, and Data Workflows p2 Tools, Platforms, and Data Workflows - p2

• Tools, Platforms, and Data Workflows p3 Tools, Platforms, and Data Workflows - p3

• Platform Deep Dive and Optimization Platform Deep Dive and Optimization

Module 8: Mobile App Analytics Module 8: Mobile App Analytics

• Module 8 Introduction Module 8 Introduction

• Introduction to Mobile App pt. 1 Introduction to Mobile App - pt. 1

• Introduction to Mobile App pt. 2 Introduction to Mobile App - pt. 2

• Introduction to Mobile App pt. 3 Introduction to Mobile App - pt. 3

• Tools for Mobile App Analytics pt. 1 Tools for Mobile App Analytics - pt. 1

• Tools for Mobile App Analytics pt. 2 Tools for Mobile App Analytics - pt. 2

• Tools for Mobile App Analytics pt. 3 Tools for Mobile App Analytics - pt. 3

• Optimizing Mobile App Performance pt. 1 Optimizing Mobile App Performance pt. 1

• Optimizing Mobile App Performance pt. 2 Optimizing Mobile App Performance pt. 2

• Optimizing Mobile App Performance pt. 3 Optimizing Mobile App Performance pt. 3

Summative Course Assessment Summative Course Assessment