آموزش اندازه‌گیری و تحلیل داده‌ها - آخرین آپدیت

Search Engine Marketing (SEM) & Search Engine Optimization (SEO) Search Engine Marketing (SEM) & Search Engine Optimization (SEO)

• Welcome to digital marketing analyst professional certificate Welcome to digital marketing analyst professional certificate

• Welcome to measurement and analysis Welcome to measurement and analysis

• Overview of search engine optimization (SEO) and search engine marketing (SEM) Overview of search engine optimization (SEO) and search engine marketing (SEM)

• Aligning SEM and SEO with the SOSTAC framework Aligning SEM and SEO with the SOSTAC framework

• SEO objectives SEO objectives

• Conducting competitor analysis to benchmark SEO performance Conducting competitor analysis to benchmark SEO performance

• Keyword research Keyword research

• Keyword research tools Keyword research tools

• Aligning value propositions with targeted keywords Aligning value propositions with targeted keywords

• Search engine marketing (SEM) & search engine optimization (SEO) summary Search engine marketing (SEM) & search engine optimization (SEO) summary

• Set communication objectives Set communication objectives

Web analytics and tools Web analytics and tools

• Welcome to web analytics and tools Welcome to web analytics and tools

• The role of web analytics in optimizing user experience The role of web analytics in optimizing user experience

• The role of web analytics in optimizing conversion rates The role of web analytics in optimizing conversion rates

• Google Analytics Google Analytics

• Setting up a Google Analytics account Setting up a Google Analytics account

• Creating a custom report Creating a custom report

• Designing a conversion event with Google Tag Manager Designing a conversion event with Google Tag Manager

• Advantages of alternative web analytics tools Advantages of alternative web analytics tools

• Introduction to web analytics tools Introduction to web analytics tools

• More web analytics tools More web analytics tools

• Web analytics and tools summary Web analytics and tools summary

Social media platforms, analytics and monitoring tools Social media platforms, analytics and monitoring tools

• Welcome to social media platforms, analytics and monitoring tools Welcome to social media platforms, analytics and monitoring tools

• The 4Cs of social media marketing The 4Cs of social media marketing

• SMART objectives for social media marketing initiatives SMART objectives for social media marketing initiatives

• Introduction to the RACE planning framework Introduction to the RACE planning framework

• Top social media platforms Top social media platforms

• The suitability of social media platforms for specific strategies The suitability of social media platforms for specific strategies

• Social media platforms, analytics and monitoring tools summary Social media platforms, analytics and monitoring tools summary

A/B testing & campaign performance reporting A/B testing & campaign performance reporting

• Introduction to A/B testing & campaign performance reporting Introduction to A/B testing & campaign performance reporting

• The importance of a comprehensive campaign strategy The importance of a comprehensive campaign strategy

• Aligning strategy with objectives and RACE Aligning strategy with objectives and RACE

• Role of automation in campaign monitoring and adjustment Role of automation in campaign monitoring and adjustment

• Leverage AI tools to track performance Leverage AI tools to track performance

• Purpose and benefits of A/B testing Purpose and benefits of A/B testing

• Analyzing A/B test results Analyzing A/B test results

• The importance of performance testing in evaluating campaign effectiveness The importance of performance testing in evaluating campaign effectiveness

• Performance testing methodologies Performance testing methodologies

• Planning for performance testing summary Planning for performance testing summary