آموزش تحلیل داده‌های بازاریابی دیجیتال (Digital Marketing Analytics) - آخرین آپدیت

titleGetting Started Digital Marketing Channels Getting Started Digital Marketing Channels

• titleCourse Introduction Course Introduction

• titleMeet Your Instructor Meet Your Instructor

• titleUnderstanding the Pillars of Digital Marketing Understanding the Pillars of Digital Marketing

• titleHow Is Digital Marketing Different? How Is Digital Marketing Different?

• titleUnderstanding the Online Customer Journey Understanding the Online Customer Journey

• titleHow Do Businesses Reach Customers Digitally? How Do Businesses Reach Customers Digitally?

titleProcess of Planning a Digital Marketing Program Process of Planning a Digital Marketing Program

• titleModels of Digital Marketing Strategy Models of Digital Marketing Strategy

• titleDigital Marketing Planning Digital Marketing Planning

• titleEssential Skills in Digital Marketing Essential Skills in Digital Marketing

• titleEthical and Legal Challenges in Digital Marketing Ethical and Legal Challenges in Digital Marketing

titleWeekly Summative Assessment: Digital Marketing Channels and Process of Planning a Digital Marketing Program Weekly Summative Assessment: Digital Marketing Channels and Process of Planning a Digital Marketing Program

titleThe World of Display Advertising The World of Display Advertising

• titleSearch Channels: Paid and Organic Search Results Search Channels: Paid and Organic Search Results

• titleTypes of Display Advertising Types of Display Advertising

• titleTargeting in Digital Marketing Targeting in Digital Marketing

• titleMeasuring the Effectiveness of Display Advertising Measuring the Effectiveness of Display Advertising

titleSocial Media Channels and Programmatic Advertising Social Media Channels and Programmatic Advertising

• titleSocial Media Channels in Digital Marketing Social Media Channels in Digital Marketing

• titleProgrammatic Digital Advertising Programmatic Digital Advertising

• titleChallenges Faced by Display Advertisers Challenges Faced by Display Advertisers

titleWeekly Summative Assessment: The World of Display Advertising, Social Media Channels, and Programmatic Advertising Weekly Summative Assessment: The World of Display Advertising, Social Media Channels, and Programmatic Advertising

titleSearch Engine Advertising Search Engine Advertising

• titleIntroduction to Search Engine Advertising Introduction to Search Engine Advertising

• titleGoogle Ads Platform for Advertising Google Ads Platform for Advertising

• titleUnderstanding Ad Ranks and Ad Auction Models Understanding Ad Ranks and Ad Auction Models

• titleTrends in Search Engine Advertising Trends in Search Engine Advertising

titleSearch Engine Optimization Search Engine Optimization

• titleIntroduction to Search Engine Optimization Introduction to Search Engine Optimization

• titleOn Page Search Engine Optimization On-Page Search Engine Optimization

• titleOff Page Search Engine Optimization Off-Page Search Engine Optimization

• titleCreating Optimum UX and UI Creating Optimum UX and UI

titleWeekly Summative Assessment: Search Engine Advertising and Search Engine Optimization Weekly Summative Assessment: Search Engine Advertising and Search Engine Optimization

titleDigital Analytics and the Impact Matrix Digital Analytics and the Impact Matrix

• titleIntroduction to Google Analytics Introduction to Google Analytics

• titleKey Google Analytics Metrics Key Google Analytics Metrics

• titleAttribution Models Determining Customer Acquisition Attribution Models Determining Customer Acquisition

• titleMaking Web Analytics Actionable Through Impact Matrix Making Web Analytics Actionable Through Impact Matrix

titleEmerging Technologies in Digital Marketing Emerging Technologies in Digital Marketing

• titleVoice Search, Beacon Technology, and Micro Moment Marketing Voice Search, Beacon Technology, and Micro-Moment Marketing

• titleArtificial Intelligence in Advertising Artificial Intelligence in Advertising

• titleChatbots, Virtual Reality, and Augmented Reality Chatbots, Virtual Reality, and Augmented Reality

• titleBlockchain Based Digital Advertising Blockchain-Based Digital Advertising

titleWeekly Summative Assessment: Digital Analytics, Impact Matrix, and Emerging Technologies in Digital Marketing Weekly Summative Assessment: Digital Analytics, Impact Matrix, and Emerging Technologies in Digital Marketing

• titleCourse Wrap Up Video Course Wrap-Up Video