آموزش مقدمه و اصول بازاریابی ۲۰۲۶ - آخرین آپدیت

titleMarketing fundamentals section introduction Marketing fundamentals section introduction

• titleMarketing fundamentals section introduction Marketing fundamentals section introduction

• titleMarketing and advertising history, and their economic roots Marketing and advertising history, and their economic roots

titleCalculating the target market Calculating the target market

• titleHow to calculate your target market size, customer demographics, psychographics How to calculate your target market size, customer demographics, psychographics

• titleHow to calculate your target market size: Total Addressable Market (TAM) How to calculate your target market size: Total Addressable Market (TAM)

• titleDefinition: Serviceable Addressable Market (SAM) Definition: Serviceable Addressable Market (SAM)

• titleDefinition: Serviceable Obtainable Market (SOM) Definition: Serviceable Obtainable Market (SOM)

• titleTarget market segmentation targeting and positioning (STP) Target market segmentation targeting and positioning (STP)

• titleHow to do customer segmentation an extreme target market segmentation example How to do customer segmentation - an extreme target market segmentation example

• titlePsychographic segmentation plus psychographic market segmentation examples Psychographic segmentation plus psychographic market segmentation examples

• titleCustomer journey mapping to create a complete customer journey map lifecycle Customer journey mapping to create a complete customer journey map lifecycle

• titleExercise: Find and talk to your customers Exercise: Find and talk to your customers

titleBigger marketing ideas and thinkers Bigger marketing ideas and thinkers

• titleLeveraging large platforms Leveraging large platforms

• titleSteve Blank and the Customer Development methodology Steve Blank and the Customer Development methodology

• titleEric Ries: Minimum Viable Product Eric Ries: Minimum Viable Product

• titleSeth Godin and the Purple Cow Seth Godin and the Purple Cow