آموزش تحلیلگری مشتری (Customer Analytics) - آخرین آپدیت

Introduction to Customer Analytics Introduction to Customer Analytics

• Course Introduction and Overview Course Introduction and Overview

• Overview of the Business Analytics Specialization Overview of the Business Analytics Specialization

Descriptive Analytics Descriptive Analytics

• What is Descriptive Analytics? What is Descriptive Analytics?

• Descriptive Data Collection: Survey Overview Descriptive Data Collection: Survey Overview

• Descriptive Data Collection: Net Promoter Score and Self Reports Descriptive Data Collection: Net Promoter Score and Self-Reports

• Descriptive Data Collection: Survey Design Descriptive Data Collection: Survey Design

• Passive Data Collection Passive Data Collection

• Media Planning Media Planning

• Causal Data Collection and Summary Causal Data Collection and Summary

Predictive Analytics Predictive Analytics

• Introduction to Predictive Analytics Introduction to Predictive Analytics

• Asking Predictive Questions Asking Predictive Questions

• Regression Analysis, Part 1 Regression Analysis, Part 1

• Regression Analysis, Part 2 Regression Analysis, Part 2

• Beyond Period 2 Beyond Period 2

• Making Predictions Using a Data Set Making Predictions Using a Data Set

• Data Set Predictions: Mary, Sharmila, or Chris? Data Set Predictions: Mary, Sharmila, or Chris?

• Probability Models Probability Models

• Implementation of the Model Implementation of the Model

• Results and Predictions Results and Predictions

• Zodiac Story Zodiac Story

• Model Extensions Model Extensions

• Surprising Applications Surprising Applications

• Machine Learning Machine Learning

• Customer Based Corporate Valuation (CBCV) Customer-Based Corporate Valuation (CBCV)

• CBCV Case Study: Farfetch CBCV Case Study: Farfetch

Prescriptive Analytics Prescriptive Analytics

• Introduction Introduction

• What is Prescriptive Analytics? What is Prescriptive Analytics?

• Using the Data to Maximize Revenue Using the Data to Maximize Revenue

• Parameters of the Model Parameters of the Model

• Market Structure Market Structure

• Competition and Online Advertising Models Competition and Online Advertising Models

• Conclusion(s) Conclusion(s)

Application/Case Studies Application/Case Studies

• Introduction to Application to Analytics Introduction to Application to Analytics

• The Future of Marketing is Business Analytics The Future of Marketing is Business Analytics

• The Golden Age of Marketing The Golden Age of Marketing

• Applications: ROI Applications: ROI

• Radically New Data Sets in Marketing Radically New Data Sets in Marketing

• The Perils of Efficiency The Perils of Efficiency

• Analytics Applied: Kohl's, NetFlix, AmEx and more Analytics Applied: Kohl's, NetFlix, AmEx and more

• Conclusion Conclusion